With Web 2.0 and Web 3.0 round the corner facebook and twitter and various other social collaboration tools has changed the way people used to run their businesses or their marketing promotions.

Dying businesses found themselves back in action in the mainstream and established businesses are catching up with the new trends. 

Recently the whole world saw the power of social media when Barack Obama became the first major candidate to decline participation in the public financing system for presidential campaigns. He found a more effective way to raise money – by leveraging the power of the American people through online Social Networks. Obama needed a creative way to raise money. The former community organizer hired 24-year-old Facebook co-founder, Chris Hughes as his campaign’s online organizer. When stadium-sized crowds started showing up for Obama, supporters weren’t asked to make donations. A ticket to the event required only an email address for later communications from my.barackobama.com. 

Social Networking is a virtual community where members share and communicate online. News and information is often deemed more trustworthy because it comes from a peer within a network rather than from the media or other outside source. 

Obama’s website provides social networking tools that allow individuals to operate as independent fundraisers, organizers and influencers in support of the candidate. Did it work? 

Yes it worked and they created the history by raising USD $264 Million Dollars.

jbzindia.com - this online shopping portal is just been implemented by us and currently we are taking care of their social media activity over facebook and twitter. Apart from the Social Media Presence the SEM activities will also take place from the next quarter. Based on the activities done in 3 quarter, the case study will be published here soon. So stay tuned!