Fan pages are a different kettle of fish to everyday profiles and are more suited to a brand presence. They are often referred to as Facebook 'pages'.

Facebook actively encourages businesses to build fan pages; Digital Strategy team can help you creating one for your business.

So, how do fan pages differ from profile pages?

- Profile pages are limited to 5,000 'friends', whereas fan pages have no such limit.

- Fan pages are visible to those not registered on Facebook, unlike profile pages.

- Social Ads can be created and targeted to specific demographics via fan pages.

- Fan pages are indexed by Google and are searchable inside and outside of Facebook.

- Bulk messages can be sent to all fans via a fan page.

- Fans can bulk message their friends invites to a fan page.

- The presence of your fan page can spread virally. The profile page of each person who becomes a fan will display the message "Sachin Verma has become a fan of Digital Strategy."

- Using Facebook Insights, a free service, you can gather data on activity, fan demographics, ad performance, and trends.