Online Marketing and Promotions - Online Marketing (CPL, CPC and CPM based) / Email Marketing / Search Engine Marketing
Online Marketing is consist of so many different things you can do to grow your online business, clients often get lost in the details and either fail to execute or focus on the wrong channels at the wrong time.
We develop an Online Marketing plan that will help a business to get from point A to point B, without having to push for a single channel. It's all about implementing the right technology at the right time, matching your current situation.
We take the 360 degree approach for any business, which engage us for their Online Marketing and Promotions. Various tactics can be used based on the project objectives, we recommend our clients to share the business objective with us so, that we can share the right tactic to achieve their goal. Be it Email Marketing, Search Engine Marketing or a Lead Based Campaign. You will find the best solutions with us.
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What are a CPL/ CPM / CPC?
A CPC (Cost per Click) campaign is a campaign were you pay a price every time someone clicks on your link, be it a banner, email, text link etc. A Cost-per-Lead (CPL) campaign is where you pay every time someone successfully fills out your lead form.
CPM stands for Cost per Mille or thousand; M is the Roman numeral for thousand. This type of ad campaign is purely based on numbers, with the cost of the ad determined for 1,000 page impressions (each time the ad is shown). An advertiser using CPM ads will be quoted a guaranteed number of page impressions for the ad, and then the cost will be set based on the number. For example, if an ad site has a CPM rate of $10 and guarantees 100,000 page impressions for the ad, the cost to the advertiser will be $1,000 ($10 x 100). Publishers are paid a share of the revenue generated by the site selling the CPM ads, which is usually around 45% or $450 for 100,000 page impressions from our previous example.
CPC stands for Cost per Click. In this case, the publisher is paid each time a visitor clicks the ad being displayed, thus delivering the visitor to the advertiser’s website. No matter what action is taken at the advertiser’s website, all that matters with this cost model is that the ad was clicked. The companies that sell this type of ad also monitor the number of clicks the ad gets, preventing the publisher from artificially inflating the number of clicks to try to generate revenue. The pay rate for CPC ads ranges from a few cents to a few dollars, depending on what the advertiser has paid to have the ad displayed.
CPL, or Cost per Lead, is often used by companies that want to have visitors sign up for something, called a lead. The ads can be banners, hyperlinks leading to the advertiser’s website, or both. When a user enters his or her e-mail address to sign up for the offer, the publisher is paid a certain dollar amount. Pay rates for CPL ads also range from a few cents to several dollars, but are usually much higher than CPC ads. The rate is determined by the business and what the advertiser is willing to pay. 
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Do we provide only SEO service?
Yes we do provide the SEO service, to the customers who take our web-designing and development services. This service is charged within the Designing and development module. It’s not been provide as standalone service. Instead you can take our SEM Service
What is SEM?
Search Engine Marketing service, this service ensures your website ranks prominently within search engine listings when a topic relevant to the content on your website is looked up on a search engine, (i.e. relevant to your products, services and brand).
Today, consumers are using search engines to look for the best deals and purchasing what they desire. Similarly, advertisers pay for the advertising only when consumers show interest in their product. This has created a win-win market scenario for both parties.
There are two parts of the search engine marketing
I. Organic / Natural Listing – Comes under the SEO
• Search Engine Optimization
• Free Directory Listing
II. Paid Listing - Pay for Performance - SEM
• Paid Submission
• Pay Per Click – PPC Advertising |
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What is Email Marketing? And what’s value add from the Digital Strategy
Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial /fundraising / informative messages to an audience. It is one of the oldest and favourite tactics by any Marketer, often termed under the Guerrilla Marketing. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Now, with Google Wave on the horizon. This tactic looks more promising than ever.
This Service is offered in the two sets one as the Strategic planned service and another as the standalone service.
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